How NowThis tailors its content to specific platforms

Earlier this year, NowThis did what few other news organization would dare to do: it shut down its desktop website. While the publisher still maintains a mobile website and an app, it depends mainly on platforms to distribute 50-60 pieces of daily content, which can be found on Facebook, Google+, Twitter, Instagram, Tumblr, Snapchat and Kik, among others.Read the full article