Back in February 2013, Susan Wojcicki spoke about what the ad world would look like in the future. At the time, Wojcicki’s presentation flew under the radar because she was the SVP of Advertising at Google - she wasn’t named CEO of YouTube until February 2014. But now that she’s calling the shots at the video-sharing website headquartered in San Bruno, California, it’s worth ...Read the full article
Introducing Brand Lift surveys
Brand Lift surveys are a new tool for measuring the effectiveness of your ad campaigns.
Google Brand Lift surveys -- How do they work?
Brand Lift surveys use a best in class methodology to measure your marketing impact.