Patrón mixes margaritas and more on social

by Tanya Dua
A year ago, “ultra premium” tequila Patrón had no focused social media strategy — the brand didn’t even have a presence on the most basic social platforms, including Twitter and Instagram. “For a brand like Patrón, that is so well known and globally recognized, it was kind of unheard of,” said Christi McNeill, social and digital strategy manager at Patrón.Read the full article