September 10 Webcast: Data-Driven ROI Reality and Avoiding the Creep Factor

The latest technology can track a consumer from one device to the next and one search to the next, creating a wealth of individual information. This rich data gives marketers the ability to develop a unique on-site and off-site marketing program for each consumer’s next purchase move. Businesses need to find the right balance between using this rich data to adapt their market ...Read the full article