Who’s Afraid of the Spam Folder? How to Always Reach the Inbox

by Pam Neely
How many of your emails reach your subscribers’ inboxes? 100%? 90% 80%? It might be less than you think. Many of us – me included, until recently – think that when we talk about emails reaching the inbox, we’re talking about deliverability rate. But we’re not. Sneaky little thing about deliverability rates… They include the emails that go to spam folders. Wha? It’s true.Read the full article