51% of Super Bowl Ad Viewers Only Watched Commercials Online

by Greg Jarboe
Super Bowl XLIX holds the record as the most viewed show in the US, with NBC charging $4.5 million for 30 seconds of airtime. However, more than half of Super Bowl ad viewers did not watch the commercials on TV, according to new data from Unruly. In fact, 51% of ad viewers surveyed in Unruly’s new white paper “The Science of Sharing 2015” say they saw the commercials on their ...Read the full article