Ad buyer to ad sellers: Please pay for our summer party

by Shareen Pathak
Agencies often get a lot of free stuff from ad sellers in return for nothing more than perhaps goodwill. (And hopefully some I/Os). But there is a line, however thin, that most sellers will not cross. U.S. Open tickets, rounds of golf, even jeans-shopping is considered OK. After all, on some level, you are spending real networking time with the agency that you might be selling stuff to.Read the full article