AdWords Changes The Definition Of Conversions For Reporting & Columns

by Greg Finn
Attention marketers, you may see a significant drop in “conversions” starting in mid-October. Don’t panic. It’s not you, it’s Google. AdWords is changing the definition of “conversions” for their columns and fantastic new Report Editor. Thankfully, you won’t have much to do, except adjust your reporting and accordingly.Read the full article