Customer Experience Strategy: The Secret to Better Customer Retention

Imagine you’ve just downloaded this awesome new app. You’re enjoying yourself. Swiping around, clicking all of the features, then realize it’s missing one key feature. What a bummer! Sometimes, you can live without them, but in the back of your head you hope that they’ll take your feedback seriously with their next update. Believe it or not, your customers feel the same way.Read the full article