How 4 publishers are approaching the Apple News app

by Lucia Moses
When Apple’s News app makes its debut with its upgrade to iOS 9 Sept. 16, as the tech giant revealed today, publishers will be on board en masse, with the old guard (The New York Times, CNN) and digital natives alike (Vox, Mashable). The News app is just the latest come-on by a platform to have publishers distribute their articles and videos straight to its app.Read the full article