September 15: GTINs Required In Google Shopping Feeds In US And Other Markets

by Ginny Marvin
Beginning Tuesday, September 15, Google will require Global Trade Item Numbers (GTINs) in several markets, including the US. The requirement will go into effect for new products for the list of 50 or so “designated brands“, such as Motorla, Skechers and Under Armour, in feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Swi ...Read the full article