The Human Side Of Data: The Opportunities For Marketers

by James Green
In a time when marketers want more audience segmentation and data is king, it can be easy to forget that our goal is to reach people — real people like me, who have their own shopping behaviors, interests and distinct preferences. Over the past few years, every click, like, follow, search and purchase has been turning people into units to be targeted, tracked and acquired.Read the full article