WTF Is “Thought Leadership” Really, and Should CMOs Bother With It?

by Melissa Lafsky
Thought leadership! It’s become one of those buzz-phrases that’s so ubiquitous, no one even bothers to make fun of it anymore. But even with all the hype, no one can escape the fact that if you are a C-level exec or business leader, then you should be doing it a lot, and in as many places as possible.Read the full article