E-Commerce Conversion Rates Improve In Q2 After Several Declining Quarters [Report]

by Ginny Marvin
In a reversal of what was looking like a year-long trend, e-commerce conversion rates improved year-over-year in Q2, according to the quarterly report from Monetate. The gains were fairly modest, but notable after several quarters of declines among Monetate’s e-commerce customers. Conversion rates rose from 2.93 percent in 2014 to 3.00 percent in Q2 of 2015.Read the full article