Facebook Website Custom Audiences: A Definitive Guide for Remarketing

by Jon Loomer
[For more on the upgraded Website Custom Audience pixel, read this post.] The power of Facebook ads is found within the targeting. I don’t care how perfect the ad copy, imagery, bidding and optimization are, it’s imperative that you target the people most likely to perform your desired action. Who are those people? In most cases, they are those who have visited your website before.Read the full article