Get Ready For A Shift To Consumer-Centric Marketing

by Nathan Safran
A recent IBM study (PDF) of 100 enterprise CMOs found that marketers are shifting customer acquisition investment from the top of the funnel to distribute it more evenly across the customer journey. This shift, which tells of a maturation of the marketer mindset — to interface with buyers as they progress through the buying journey rather than trying to grab them as they wal ...Read the full article