How the Australian Open Engaged Fans and Increased its Social Media Audience by 300k in 2 Weeks

Discover how one of the world’s largest tennis tournaments leveraged social media to generate its highest ticket sales ever Since 1905, the Australian Open has been tennis’ most important international Grand Slam tournament. Taking place in January each year, the Australian Open is the traditional kick-off to tennis’ premier tournament season—followed by the French Open, Wimbl ...Read the full article