Inside Verizon’s plan to seal off its data (and conquer advertising)

Verizon is going to keep all of its precious consumer data to itself, creating another walled garden in advertising, which, the company hopes, helps it rival Facebook and Google. Verizon has been telling ad tech partners they will no longer have access to its interest- and location-based data about consumers, according to sources familiar with Verizon’s plans.Read the full article