Native Ads Often Seen as Better than Real Content?

by Michael Levanduski
In a recent survey conducted by Contently it was found that native ads are often seen in a better light than actual content on a site. Native ads are sponsored content where the owner of a site gets paid to publish something about a product, service or company. The content is made to appear similar to other content on the site so that it adds a level of trust and authenticity.Read the full article