Sitelinks, Callouts and Structured Snippets, Oh My!

by Matt Umbro
At the end of August, AdWords released a new manual ad extension called structured snippet extensions, which it says it introduced because of the success of an automated extension — dynamic structured snippets — released earlier this year. This new extension allows advertisers to include additional details about the business by utilizing 12 “headers,” including: Amenities Br ...Read the full article