Why Channel 4 is adopting targeted video ads

Channel 4 is moving away from traditional linear ad feeds across its digital properties, including All4, in favor of dynamically served, targeted ads. The U.K. broadcaster will replace the usual pre-scheduled blocks of inventory across all online content with targeted video ads, which will be available to buy programmatically by the end of the year.Read the full article

Share a Coke 4OD

A clip of "Share a Coke" Campaign on 4OD