The NFL reminds us how great brands are built

by Jeff Rosenblum
Jeff Rosenblum is the founding partner of Questus, a San Francisco-based digital agency Bill Walsh sported pressed khaki pants, neatly combed white hair and a professorial disposition the day he walked into the San Francisco 49ers headquarters in 1979. The only items missing from his ensemble were an elbow-patched jacket and a bent billiard pipe. He certainly didn’t look like a football coach.Read the full article