The 4-Part System to Define and Attract your Target Audience (Part 2: UNDERSTAND)

by Kimberley Grabas
The more you know about your readers, the more effective your sales and marketing efforts will be. So, it’s well worth the effort to find out: who they are, what books they buy, and why they buy what they do. And after the work we did in part one of this series, it may seem like the hard part is done.Read the full article

The 4-Part System to Define and Attract Your Target Audience (Part 2: UNDERSTAND)

http://www.YourWriterPlatform.com How to define and attract your target audience. The more you know about your readers, the more effective your book sales and marketing efforts will be. So, It’s well worth the effort to find out: who they are what books they buy and why they buy what they do And after the work we did in part one of this series, it may seem like the hard part is done. In part 1, we tackled the first step in defining your target audience: identifying who it is you wish to reach or serve. We asked some specific questions, and I shared ways that you could find the answers to these questions to create a detailed and specific persona of your ideal reader. However, we’ve only just scratched the surface. To recap, let's have a quick look at the 4-parts of the system to define and attract your target audience: Step 1: IDENTIFY, where we define exactly who it is that you are trying to reach. Step 2: UNDERSTAND, where we dive deep into the needs, wants and desires of your ideal readers. Step 3: DIFFERENTIATE, where we discover and develop what only you can offer. Step 4: ENGAGE, where I'll show you how to develop content that resonates with your ideal readers, building trust and community. In this section, part 2, we will learn ways to develop a true understanding of the needs, wants and desires or your readers. It’s not enough to just simply describe your readers: their age, gender, interests, lifestyle and so on. You need to be able to empathize effectively with your audience – identify with the feelings, the thoughts or the attitudes of your readers. This requires much deeper reader insight. To help you get the most from this video training, I've created another free worksheet which you can access below the video: http://www.yourwriterplatform.com/target-audience-part-2/ ‎