3 Psychographic Gems You MUST Find Out About Your Customers

by Sean Work
Marketing is all about knowing your customers and the best way to respond to them. That’s why marketers love data. I’ve spent much of my career working on software that helps marketers understand what their customers are doing, and how to best respond. All this data is great, and we need to know it. But there’s another side to the customer data that’s easy to overlook: psychographics.Read the full article