Agencies and brands shrug off ad blocking: ‘This is not on my radar’

by Shareen Pathak
While publishers scramble to figure out what ad blocking is going to do their businesses, those creating and buying the ads — brands and agencies — couldn’t care less. RAPP chief creative officer Frank Iqbal said that while privacy is something that many in the agency are always discussing, he has never heard clients or brands bring up ad blockers specifically.Read the full article