Email Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56%

by Amy Gesenhues
According to a new email metrics benchmark study from marketing software provider Silverpop, the Lodging, Travel Agencies and Services industry reported a 56.7 percent email open rate – the highest rate among the seventeen industries included in the study. Other strong performing industries included Consumer Products; Hospitals, Healthcare and Biotech; Insurance; and, School ...Read the full article