Event Recap: Google Partners Hangout

by Sarah Burns
Last week, Boost Media co-founder Rob Lenderman and data analyst Richard Zitomer were featured in a Google Partners Hangout about technical language learnings. During the Hangout, Rob and Richard discussed how hypothesis testing helps fuel marketing decisions by utilizing science and data. We learned about testing culture, what hypothesis testing is and the how to create the ri ...Read the full article

Technical Language Learnings: Hypothesis Testing & Lexical Analysis

Crafting an ad testing framework is essential for SEM campaign success. The only way for marketers to know exactly which messaging captures an audience is through rigorous multivariate testing. In this webinar, you will learn how hypothesis testing and lexical analysis help fuel marketing decisions by utilizing science and data. Hypothesis testing reveals insights through continuous A/B testing, while lexical analysis uncovers language learnings via word bubbles. These techniques are designed to help advertisers gain a competitive advantage by having a deep understanding of the words and phrases that best resonate with their customers. === This will be a live Hangout On Air with a Q&A. Ask your questions on the event page, or via the Hangout Q&A app to get them answered live. For agencies in North America (required) we also invite you to join the Google Partners North America community where you can discuss tips and tricks for growing your business and making the most of Google products like AdWords, Analytics, Google+ and YouTube - https://goo.gl/CYJCsq