Monday Morning Catch-up: Newsletters, the UK & Omni-Channel Marketing

Last week was a big one for digital technology. Siri weighed in on the Iran nuclear agreement, and Salesforce installed a giant Pac-Man video wall in its lobby. But let’s catch up on the latest in email, agencies and CMO challenges, so you can start your work week. For The New York Times, email is the new homepage According to Contently, The New York Times has increased its ema ...Read the full article

  • Sign up for Newsletters - The New York Times - 22 readers, 45 Tweets - Sign up for free newsletters and get more of The New York Times delivered to your inbox.

  • 6 Digital Challenges for The New York Times' New Editor - 20 readers, 1262 Tweets - The Times is not a-changin' fast enough. Back in July, The New York Times commissioned a task force to assess the publication's digital efforts to date and recommend ways it can...

  • Big Companies Put the Squeeze on Ad Agencies - 13 readers, 192 Tweets - The world’s largest advertiser plans deep cuts in the number of ad agencies it works with in hopes of big savings on fees.

  • U.K. Marketers Will Use Fewer Agencies by 2020, Report Says - 11 readers, 39 Tweets - Marketers will use fewer agencies by 2020, as brands seek greater control by bringing customer relationships in-house, according to U.K. report.

  • Are CMOs Betting Big On Omni-Channel? - 11 readers, 229 Tweets - As both sellers and customers, we know buying is no longer as simple as heading to the supermarket or a brick-and-mortar store a few blocks away. We buy online, using a plethora of devices—desktops, laptops, smart phones, tablets, and newer to the market, wearables. Buying doesn’t happen in one place [...]