Opinion: Location profiling is the next frontier in audience insights

Andy Stevens is svp of research, insights & analytics at outdoor advertising company Clear Channel Outdoor. “I know that half of my advertising dollars are wasted,” the king of modern advertising John Wanamaker once said. “I just don’t know which half.” Now, thanks in part to location-based data, out-of-home (OOH) advertisers are getting ever closer to deciphering which of ...Read the full article