Shortcut to ROI With the ‘Modified Content Marketing’ Approach

by Fernando Labastida
Published 1 min ago 29 Content marketing has become one of the dominant, if not the dominant form of online marketing today. But frankly, it takes a lot of time to work. At least that’s what I hear from some of my clients. I know we’re supposed to tell our clients, bosses and stakeholders that content marketing takes patience—that we shouldn’t treat it like a campaign.Read the full article