The Most Effective Tactics for Optimizing B2B Landing Pages

B2B marketers say A/B-testing is the most effective tactic for increasing conversion rates on website landing pages, according to a recent report from Conversion Mechanics and Ascend2 Research. The report was based on data from a survey of 197 professionals working at B2B-focused companies. Half of respondents say A/B-testing is one of the most effective methods for opti ...Read the full article