Why doesn’t Google Use Social Signals? – Here’s Why with Mark & Eric

by Eric Enge
Social media has in incredible influence over the way we communicate and use the Internet. When a piece of content sends social media shockwaves, it must have an impact on its SEO value? Not necessarily. In this episode of Here’s Why, Mark & Eric will discuss why social signals are not the straightforward ranking signal that many initially think them to be.Read the full article

Why doesn't Google Use Social Signals? - Here's Why with Mark & Eric

Social media has in incredible influence over the way we communicate and use the Internet. When a piece of content sends social media shockwaves, it must have an impact on its SEO value? Not necessarily. In this episode of Here's Why, Mark & Eric will discuss why social signals are not the straightforward ranking signal that many initially think them to be. You can like, follow, or share something on social media any a myriad of reasons, and Google has a hard time knowing what those intentions are. Links Mentioned: Search Ranking Factors 2015: Understand how the deck is stacked: www.searchmetrics.com/knowledge-base/ranking-factors/ Search Engine Ranking Factors 2015: www.moz.com/search-ranking-factors/correlations/ Does Social Media Affect SEO? Matt Cutts Answers: www.stonetemple.com/googles-matt-cutts-understanding-social-identity-on-the-web-is-hard/ All Our Social Media & SEO Data Studies: www.stonetemple.com/all-our-social-media-seo-studies/