Will the Rise of Mobile Apps Kill SEO and SEM?

by Yuyu Chen
At Yahoo's first mobile developer conference in New York City, the company's senior vice president of publishing products Simon Khalaf said that SEO, SEM, and blue links "are gone" on mobile because people are not using browsers. As apps dominate mobile activity, is traditional search marketing via SEO and SEM going to disappear? Not necessarily, industry experts say.Read the full article