App Ad Spend On Facebook Up Nearly 300 Percent, Cost Per Install Down YoY In Q2

by Ginny Marvin
App developers spent 293 percent more on Facebook ads in Q2 2015 than in Q2 the prior year and mobile app installs from Facebook ads grew by 346 percent year-over-year. That’s according to Kenshoo’s latest quarterly report on mobile app advertising. Spend is being catapulted by rising budgets and more competition; Kenshoo says it is now tracking twice as many mobile app titl ...Read the full article