Fighting Friction at Every Stage of the Funnel: Takeaways from Day 1 of CTA Conf

Image by Vera Raposo via Twitter. You can build the highest-converting landing page that ever existed, but if you’re not thinking beyond that initial conversion, you’re flushing your leads down the virtual toilet. It’s a theme that kept cropping up during the first day of our Call to Action Conference (#CTAConf): after you’ve optimized your landing page, your job isn’t close to being done.Read the full article