Getting beyond weak lift metrics: A better deal for brand marketers

By Manu Mathew, Co-founder & CEO, Visual IQ Tension is brewing in the marketing ranks. Erin, a direct response marketer, and Bruce, a brand marketer, both work on the same floor of Fabulous X and manage a similar budget. But until now their results have been anything but the same. While Erin can use advanced attribution to divine which channels, campaigns, and tactics are ...Read the full article