Here’s How Marketers Can Build On Their “Never Active” Subscriber Base

by Jason Warnock
Not long ago, marketers were struggling to reach a consumer’s inbox. Marketers sent multiple emails a week; however, they were doing so alongside other brands sending similar messages, and as a result, flooding consumers’ inboxes. But the first half of 2015 tells a different story. According to the Q2 Email Marketing Compass report from Yesmail (my employer), the percentage ...Read the full article