How to Synchronize Your Marketing With the Customer Journey

We often hear pundits say "brand loyalty is dead." Though I don't believe it's completely buried, I do agree that the price a brand must pay to ensure consumers are as loyal as they were 10-20 years ago has increased dramatically. Not to mention that by the year 2020 loyalty will be based solely on experience, not on price or quality of product or service, research indicates.Read the full article