Just How Important is “The Fold”? 5 Things to Consider

“If there’s one lesson to take from every major change in how people browse the internet…it’s that users hate to click and don’t mind scrolling…Clicking is like a choice, like jumping; scrolling is inevitable, like falling.” -John Herman, in an article for Buzzfeed The above quote by John Herman is interesting because he’s both right and wrong.Read the full article