Repurposing Your Content For New Media

by Jordan Kasteler
I know what you’re thinking: Doesn’t repurposing old content go against all content marketing advice? You’re right to be concerned. Google punishes duplicate content heavily. It’s one of the biggest no-nos in SEO and online marketing. But repurposing old content is a little different. It involves breaking up existing content and putting it into a new format — for example, t ...Read the full article