Two-thirds of Wired’s revenue is digital, and brand content is why

by Ricardo Bilton
The sponsored content market is packed to the gills with publishers looking to carve out their own niche in the space. A core part of Wired’s formula: tapping its community of editorial freelancers. Wired so far this year has attracted over 15 big brands to Wired Brand Labs, its nine-person branded content unit, including Porsche, Bank of New York, Marriott and the U.S. Army.Read the full article


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