Why GoPro Could Replace Red Bull as the New King of Content Marketing

by Jillian Richardson
If any company has an inherent advantage when it comes to content marketing, it’s GoPro. Creator of the mountable cameras you’ve seen in dozens of YouTube videos and atop the selfie sticks of annoying tourists, GoPro has the luxury of tons (and tons) of user generated content to play with. When content is the end product of what your selling, you know you have it pretty good.Read the full article

GoPro: On the Ice with the NHL

The National Hockey League (NHL) and the NHL Players’ Association (NHLPA) are happy to announce a North American partnership with GoPro. Step on the ice with a few of the NHL’s best as they give you a rare glimpse into their unique skill sets during the Player Media Tour in Newark, NJ. See the game from the perspectives of Patrice Bergeron, Sidney Crosby, Taylor Hall, Patrick Kane, Henrik Lundqvist, TJ Oshie, Alex Ovechkin, Zach Parise, Tuukka Rask, Tyler Seguin, PK Subban and Jonathan Toews. Shot 100% on the HERO3+® and HERO4® cameras from http://GoPro.com. Get stoked and subscribe: http://goo.gl/HgVXpQ

GoPro: Orca Rescue in 4K

The sixth and final of the HERO4: The Adventure of Life in 4K series. Dr. Ingrid Visser dedicates her life and her research to help the most intelligent predator on earth - Orca. She swims with wild orca and advocates for modern solutions to release orcas from captivity. Shot on location in New Zealand, this short film documents Ingrid's life mission to preserve wild orca through education & leading rescue missions to save orca from shallow waters & fishing line entanglements. Includes never-before-seen footage of a GoPro mounted to the dorsal fin of a wild orca plus various archival footage and pictures from the Orca Research Trust. Shot on the HERO2, HERO3, HERO3+, and HERO4® cameras from http://GoPro.com.​ Special Thanks: The Orca Research Trust - www.orcaresearch.org Andy Casagrande - http://www.abc4explore.com Terry Hardie Steve Hathaway - http://www.youngoceanexplorers.co.nz Lily Kozmian-Ledward Grayson Schaffer - www.outsideonline.com Robert Lehman - http://www.robertmarclehmann.com​ Rosina Lisker The New Zealand Orca: Ben Koru Nicki Nibble Pickle Miracle Merlin Bullet Diane and her calves (entangled orca) Inspired by the film "Blackfish" http://www.blackfishmovie.com Music Soundtrack: Ben Rosenbush & The Brighton 'The White Stone' Link to buy: http://goo.gl/9YTaK5 Willam Ryan Fritch 'Orca Variations Link to buy: http://www.williamryanfritch.com/ Ancient Mariner 'In Solitude' Link to buy: http://www.ancientmariner.bandcamp.com​ Dexter Britain 'Breaking Light' Link to buy: http://dexterbritain.co.uk/ Musée Mécanique ​ 'The Open Sea' inst. Pay what you want for this song from Musée Mécanique 10% goes to charity: http://tndr.lv/GoProOrcas Listen to more Musée Mécanique: http://tndr.lv/MuseeMecYoutube Visit Musée Mécanique's website: http://museemecanique.net/​ Additional Music by http://www.extrememusic.com Get stoked and subscribe: http://goo.gl/HgVXpQ

  • GoPro Sees Future as 'Content Company'

    variety.com - 31 readers, 115 Tweets - GoPro, the maker of small mountable cameras that have been embraced by sports enthusiasts and filmmakers, said it's making moves to become a larger player in the entertainment industry and expand i...

  • How GoPro Is Transforming Advertising As We Know It

    fastcompany.com - 28 readers, 370 Tweets - Harnessing content created by the user is not just an affordable marketing strategy; it's also pretty powerful stuff.