4 Trends to Help Drive More Purchases This Holiday Season

by Andrew Waber
In 2014, consumers demonstrated striking differences in their online buying behavior during the holidays compared with the rest of the year — a trend that is likely to continue in 2015. The latest study, published as part of my work at Nanigans, examined a year’s worth of Facebook advertising and corresponding same-day purchases across more than a hundred e-commerce brands.Read the full article