6 Strategies for Designing Ecommerce Websites That Convert Visitors into Customers

It is not just the product that sells online. Sure, an online purchase is motivated by a desire to buy a certain product or service. However, that desire, as those in the brick-and-mortar business found out long ago, is the result of a complex, multi-layered process that influences consumer behavior. That process is quite similar to what we, in design circles, refer to as the user experience.Read the full article