Considerations for Paid Search Budget, Holiday 2015 and Beyond

Every way you slice it, digital is growing relative to offline, and mobile is growing relative to desktop. The National Retail Federation shows Ecommerce share of retail sales at 7%, doubling since 2008. Our most recent Quarterly Digital Marketing Report shows smartphone paid search clicks up 35% year over year for Q2, while desktop and tablet traffic are actually flat.Read the full article