Estimote’s Cheney: Beacons Will Solve Online-to-Offline Attribution

Retailers are turning to beacons to make the shopping experience both more personalized and more efficient. In return, they hope to earn deeper customer loyalty and gain access to a trove of consumer data. Other industries have invested in beacon technology as well. Restaurants, airports, sports venues, hotels, and more are all hoping that beacons will allow them to creativel ...Read the full article