Increasing App Visibility with Google Play and New Ad Opportunities

by Kelly Wrather
During its Mobile Developer Conference last month, Yahoo shared some of its latest tracked trends, noting that only 10 percent of the time spent on mobile is spent within the browser. That means 90 percent of users' mobile time is spent in apps. Marketers are responding to this consumer behavior too by directing their ad dollars to apps and app advertising spending is likely ...Read the full article