Jared and Subway: A Fall From Grace, or Why Brands Should Use Micro-Influencers to Build Credibility

National weight-loss and pitchman phenomenon Jared Fogle has left Subway in hot water. As a consequence of Fogle's child pornography scandal, Subway has been forced into the spotlight under less-than-positive circumstances. Though none of Fogle's wrongdoings are tied to the company itself, separating Jared "the Subway Guy" Fogle from the Subway brand is almost impossible.Read the full article