Sci-Fi Thriller “The Martian” Gets Immersive In 20th Century Fox/Microsoft Marketing Tie-Up

by Pamela Parker
It’s a movie about an astronaut stranded on Mars, so what better way to promote it to sci-fi-loving techies than via online and mobile integrations that let them play with gadgets? That seems to be the thinking behind a partnership launching today between 20th Century Fox and Microsoft that seeks to bring the story of sci-fi pic “The Martian” to life via Microsoft products.Read the full article