The Problems Facing Native Advertising, in 5 Charts

by Joe Lazauskas
Last week, we published an in-depth study on how consumers interpret native advertising, and it wasn’t for the faint of heart. That’s not a cliche—you really shouldn’t read it if you work for a native ad studio and have a heart condition. Since the report is a long read—2,339 words, three of which are “sponsored content stimulus”—I wanted to present the results in a format tha ...Read the full article